Black Widow Movie has no Legs

Author:  Dread Pirate Mikey Date: 2021-07-30 17:05:49+00:00

Looks like the Marvel's Black Widow is going to fall far short of box office expectations. A number of factors could be to blame, let's discuss.

So What Happened

First off, it appears the movie is just not very good. After watching a few reviews (see links), a quick trip to IMBD reviews found a general trend of ratings from 1 to 5 mostly. Mostly cited were unbelievable action scenes, not enough ScarJo, and a generally not very good story. Matt McGloin from Cosmic Book News details this pretty well.

Hollywood has blamed piracy, direct to Disney+ sales, and the 'rona for the poor performance. The piracy excuse is a joke, as there have been pirated copies of movies for 20 years. Disney+ sales also not much of an excuse (see Comsmic Book post). But there does seem to be less theater traffic since the 'rona. That includes me, as there hasn't been any movie that sounded enticing enough to go. There still is a lot of And don't forget, the movie has not been released in China, and might never be.

Anyway, folks estimate that the movie would need to make around $500M to break even and after a $10m 2nd weekend, that looks like a tough mountain to climb. It might be a long time before we see the likes of Infinity War or End Game again. We need better movies and more folks wanting to return to the theater experience.

Reviews

tags: #movie #marvel